In today's rapidly shifting consumer landscape, gut instincts aren't enough—you need data-driven insights that reveal not just what your customers are buying, but why they're buying it. Our research methodology goes beyond surface-level trends to uncover the behavioral triggers and emotional drivers that influence purchase decisions. Through our partnership with Mintel, we deliver actionable intelligence on emerging consumer preferences, competitive positioning gaps, and untapped market opportunities specifically within the food and beverage space. Whether you're launching a new product, repositioning an existing brand, or exploring market expansion, our affordable research model ensures you're making strategic moves based on solid intelligence, not expensive assumptions. Because at Marsh Ideas, we believe smart decisions shouldn't require unlimited budgets—just unlimited curiosity about what makes your customers tick.